Social media and our life

  • Date of Publication : 23/02/2018 at 13:24 GMT
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Every morning people before other works they check social media! like Google News or an online newspaper site like BBC or CNN, or we will first of all look at the stories your friends and people that you follow are sharing via Twitter or Facebook or Instagram. After all, you didn’t choose the editors at newspapers and other publications, but you did choose the people and groups that you follow on Twitter, Facebook, Instagram or other social networks.

Nowadays Social Media plays an important role in our life, we are using it to keep in touch with our friends and make some new friends. Besides that we want to show the world what we are doing by means of posting pictures or videos. These tools are all very useful, but do they control our life too much? A few years ago Social Media wasn’t that big yet, but nowadays people are able to use it for almost anything in their daily life. Why would people buy CD’s when we have youtube? Why would people buy newspapers when we have Facebook and Twitter? When you just wake up and open your eyes, you don’t have to go out of bed to see what’s going on in the rest of the world. Everything looks and feels easier to do with social media.
People certainly still meet others at social venues like clubs and parties, but it is easier than ever to discover people who share our interests through social media, whether that means via groups on Facebook or following people on Twitter. Even if your interests lie in an obscure area, like 15th century poetry in France or Nepalese art, there is probably a Facebook group about it, and a Twitter search will likely turn up other people talking about the same subject.
Of course, there is only so much communication that can happen through a social network, but via Tweetups and other in-person events, people are expanding these online interactions to face-to-face meetings. The introductions are initially made through social networks, then people develop the relationship using phone calls and in-person meetings.

Studies reveal that our time on social networks has nearly tripled in the last year, and while Facebook has always primarily centered around connecting with people and staying in touch with friends, according to a study on eMarketer, “41.6% percent of Internet users who used Twitter did so to keep in touch with their friends.”
In other words, social media is increasingly being used to find and maintain both old and potentially new friendships.
It is easier than ever to start and launch a business today, in great part thanks to social media. We can not only locate potential collaborators and employees through interest-focused Facebook groups, Twitter searches, and niche social networks, but perhaps more importantly, social media gives people who have time, but little money for advertising, the chance to engage with others and promote their business. A recent article in the New York Times concluded, “For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing.“

While business in the past was generally conducted with those in one’s immediate environment, social media, including everything from blogging to tweeting to posting videos on YouTube, has opened new possibilities for both customers and clients. Who we do business with and how we promote that business has moved increasingly online, and for small business especially, social media has proved valuable.
In the days before the advent of the television and the internet, the print media were the only source of information for the people. With the advent of television, the ground rules changed since people could view the actions and the statements of their fellow citizens and the elected representatives live and hence, could form their opinions about them.

This meant that internet went one-step ahead with the interactive format allowing for rapid dissemination of events and happenings across the world to anyone who had access to a computer and an internet connection. In addition, the advents of social media like Facebook and Twitter provided fresh impetus to the notion that media are a tool of revolutionaries as well as reactionaries. In the recent past, the Arab Spring was an example of a successful protest that was wholly driven by social media. We have discussed how media should be unshackled and unrestrained to ensure a representative democracy.

In every era, cultures go through numerous changes, and in recent years ours has been more impacted than anything else by social media. Large media companies are not likely to go away overnight, nor will the need to communicate by phone or meet people in person, but social media is providing yet one more means of engaging with people on this vast planet of ours, and if used effectively can give all of us greater choice in how we live and what happens in our world.

Nasratullah Taban

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